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Anticipating the Reader's Response: Anticipating the Read
As technical communicators, we have to deliver messages that range anywhere from good news to bad news to persuasive calls-to-action. Our readers are real people, who appreciate a direct voice and clarity, but they also appreciate cordiality. Thus, composing these messages can be challenging, as there's much a writer has to negotiate in a rather limited space. How, then, do we maintain objectivity while building goodwill with our audience? This webinar will focus on the following skills: Assess the reader's likely reaction to your message Plan direct, orderly, and favorable answers to inquiries Write negative announcements that maintain goodwill Develop skillful persuasive requests that use convincing reasoning and request action Recorded on 04/15/20
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