Marketing Technical Products and Services

Marketing Technical Products and Services
The job of promoting technical products and services falls on the shoulders of marketers and technical communicators. In today’s streamlined workforce, however, those two roles are often combined into a single employee’s job description. As a result, technical communicators need to understand marketing, so they can either work with marketing teams or even create promotional materials on their own. This six-session course provides the strategies and best practices technical communicators need to confidently create promotional materials and oversee the marketing process, including the creative copywriting and graphic design stages.
6/15/2021 - 7/20/2021
United States

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CEUs for CPTC Certification