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Meeting the Audience Where They Are-Writing for Microcontent
Today’s users are burdened by information overloading. It is no longer a viable option to merely present your content and wait for the audience to find it. Businesses must take the initiative to deliver customized content to where the audiences are on multiple technology platforms. To do so effectively, the content must be taken out of the bounds of document or page and systematically organized in smaller chunks. We call these content chunks microcontent.
To make microcontent truly intelligent and omnichannel ready, in addition to chunking, our content needs to be readable by both machines and humans. We need to rethink how we write our content. In this webinar, I will introduce the concept of microcontent and writing practices that enables microcontent to be reusable, reconfigurable, and adaptable for omnichannel delivery.
When
6/30/2022
Where
UNITED STATES
Online registration not available.
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