Meet Your Customers: An Introduction to Jobs-to-be-Done

Meet Your Customers: An Introduction to Jobs-to-be-Done
A core dilemma that every technical content developer encounters is understanding the customer. Often, content developers are not customer-facing. Traditional audience analysis or personas have gaps that don’t identify a customer’s “secret sauce” to success.

Jobs-to-be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.

In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hands-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.

4/22/2020 - 4/22/2020
United States

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