Once Upon a Statistic: How to Tell a Compelling Story When A
Storytelling is the buzzword du jour in marketing communications (marcomm). It’s one thing to tell a great story if you have a huge budget, a creative team, and many media in which to work. But what does it mean to tell a story when you’re just writing a marketing slick or a data sheet and all you have are facts, such as “speeds and feeds”? This webinar will examine the tell-a-story directive and explore ways to apply elements of story to our work as marcomm writers.
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