Social media and social search platforms provide engagement opportunities to illuminate customer pain points, inform customer preferences, and opportunities to receive real-time feedback. Many companies have focused on social platforms as marketing tools. Technical communicators with the ability to adopt social media into the planning, creation, and review phase of content planning have found it to be an invaluable resource.

Find out how to identify the best social platform for your content. Learn the best time and frequency for direct engagement to inform and update technical documentation. Identify current and future visual communication assets to incorporate that provide clear effective answers for users engaging with your company on social media and social search platforms.